Deniplant Company Identification form
of the team:
17 years attending high school at the National
College Mihai Viteazul from Bucharest Romania.
2. Cristina GIURGIU
23 years student at the University of Pharmacy
None of the team members has a part time job because
we are first of all concerned with their studies
since the institutions we attend offer us the
theoretical basis and the knowledge we need in order
to put our ideas into practice.
Student in charge with the project:
Address: Sos. Pantelimon Nr. 258 Bl. 47 Sc. C Et.3,
Ap.142 Sector 2 Bucharest Romania
Telephone: 004 0212338973; 004 730005169
E-mail of the team: firstname.lastname@example.org
Deniplant Company activates in:
the domain of naturist medicine:
-Growing medicinal plants and forest fruits.
-Manufacturing medicinal teas.
The products of the company: DENIPLANT and
DENIPLANT KIDS are teas made of medicinal plants
that treat the intern causes that detach and develop
the skin disease named psoriasis, without ointments,
other medicines or diet.
The products and services form a “linkage bridge”
between the company and the market, between the
producer and the client. No product comes to live by
itself, without having an idea as a base , because
that represents an assembly of physical, chemical,
or any other nature elements, reunited in other to
fulfill a function.
So the central idea that stayed as a basis at the
creation of the Deniplant products was that “Health
is more than anything” and the health of their
children should be the first care of all parents.
We all have been kids and got sick. even only of a
simple cold, also having in consideration also the
cases of the unlucky faultless children who got
genetically transmissible diseases from their
parents. One of those diseases is psoriasis too, a
skin disease with a predisposition of transmission
to the descendants.
All men have the right to be healthy and their
purpose and obligation should be preventing both
their diseases and the ones that might appear to
Knowing that in the nature there are plants that can
fulfill this job, to prevent and even eliminate
affections, like psoriasis, I thought we could
provide a new innovative product in order to make
the wish, of preventing diseases, come true.
Developing the initial idea:
The position that, the Deniplant products will
reach, is a top one, because in the mind of
consumers, their qualities in prevention will be
superior in front of the other products on the
market that are used for healing the already
existing diseases and not for their prevention.
The products represents a high degree of novelty,
being produced under the license accorded by the
TRADE DENIPLANT® , the trade having as a base an
invention patent registered at OSIM.
The trade is also registered at OSIM Romania and
also at OHIM Spain for UE.
implementation of the project:
The entire idea
is being put in practice by setting up the Deniplant
Company. After that we will be able to develop
partnerships and even sell the product’s license or
open a clinic with naturist treatments.
During my stage as a volunteer at The Medical
Foundation “the Hope” I realized the huge importance
of this discovery and also the great opportunity
that comes with implementing it in practice. So I
decided to prepare myself in order to set up a
company and when I will have the legal age,
necessary in my country (in about 6 months) I will
register officially this company under my name.
Until then I develop my activity under an
association group with my family.
Concerning other products offered by our
In order to make a difference in front of the
opponent’s products, we put an important accent on
the quality of the used products and ingredients.
Nowadays there is no product that addresses to
prevention. That is why most of the sick people use
allopath treatments for ameliorations. A small part
of them tries the naturist products offered by the
In the European guide against psoriasis there are
beeing mentioned some of the allopath medicines used
in the therapy and also the adverse effects that can
1. Local treatment:
--dermatocorticoids can provide exacerbation of the
re-use, production atrophy the skin, worsen viral
infections, fungal, bacterial, develop tahifilaxie
(therapeutic effect disappears after prolonged use =
skin is used to product), applied to children is
risky and there are inefficient in psoriasis
--derivatives topic of vitamin D can cause major
irritation to the face and creasy, the uncontrolled
might be hypercalcaemia, with
all the negative effects of it;
--retinoid topic they grate, with itching and
desquamation skin, is not used during the day
--The use of high concentrations of salicylic acid
in children may be followed by absorption and the
occurrence of toxic effects General (Reye: fatal
liver toxicity and central nervous system)
Any substance put on the skin, in 24 hours by blood
circulation throughout the body. The side effects
of treatment have a local variable severity, ranging
from irritation and itching of the skin reaction to
2. PUVA therapy
(Psoralen + ultraviolet A):
--is associated with the risk of developing various
forms of cancer, especially in case of simultaneous
use of treatments immunosuppression (described
--is associated with a high risk of developing skin
from skin photo type I and
II, including the risk of occurrence of
melanoma a few years after
discontinuation of PUVA
3. Immunosuppression therapy:
-- is prohibited in pregnancy, presents the risk of
developing certain types of cancer, require regular
monitoring, monthly release of biological samples:
-- Methotrexate: diffuse pulmonary fibrosis, renal
and liver, bone marrow, impaired spermatogenesis,
banned in active infection and gastric ulcer;
-- Etanercept: banned in case of infections, heart,
-- Cyclosporine: renal impairment, hypertension.
4. Biological therapy:
Infliximab, Efalizumab: forbidden to pregnant women,
the risk of malignancy, require rigorous monitoring,
the prices are very high cost.
the area of naturist products from the analysis of
the preliminary market study results:
existing on the market:
products: autochthonous: Tea Psoriasis 50gr Glasul
2. Similar products: imported: Kombucco Orientalis;
Tea Indian Chippewa VRAC600g
1. The tea for psoriasis “Glasul naturii” is
produced by: S.C. Glasul naturii SRL Str. Scolii nr
2. The imported teas are made in India
products are addressed only to the people who suffer
autochthonous products are distributed in drugstores
and naturist shops
imported products are distributed in a closed
circuit by selling agencies, MLM systems and by
Tea Psoriasis 50gr Glasul Naturii prêt=4,20 lei
2. Kombucco Orientalis 165.00 LEI
3. The tea
Indian Chippewa VRAC600g.
= 869.00 LEI
F. Module Publicity:
1. In the first case, of the autochthonous products,
advertising is left in the care of the distributors.
2. In the case of the imported products,
advertisement is made by internet (sites and forums)
Our vision is to be recognized at a national and
even international level as a successful producer in
the domain of naturist products.
In the following 5 years, we propose to launch the
Deniplant Company that will have a total turnover
of: 2.000.000 euro/year
The company will provide medicinal teas for:
- preventing and treating the skin disease:
- regulating the cellular metabolism
- strengthening the immunity system
In 2010 the company will have local
representants in UE, USA and CANADA
Concerning personal ambitions:
Setting up, developing and running up a successful
Graduating the University of medicine and pharmacy
Product and technology:
In case of the whole range DENIPLANT, we not only
make a simple packing of the charge stock. Along
with the experience of the 10 years since there was
first invented the tea for psoriasis, we have
identified the best growers and harvesters of
medicinal plants, with whom we collaborate.
In case of the Deniplant teas, we sell more than
simple plants and dehidratated fruits. We offer high
quality ingredients, mixed in special proportions by
our specialists, presented in an attractive package
that makes the consumer try it and give us a chance.
Once they have tried it, there will be developed a
long term relationship. At the realization of the
recipe contributed the inventor Gheorghe Giurgiu who
suffered of psoriasis and healed with the help of
As a company that activates in the domain of the
plants therapies having as object of activity the
carefor the skin’s health we help our customers
learn how to prevent the appearance of the skin
diseases, how to protect and treat their skin with
the help of medicinal plants, without ointments,
other drugs or alimentary diet .
The Deniplant company will ensure the Deniplant Kids
tea for children, under18, that suffer of psoriasis
and also for the children with parents that suffer
of psoriasis, that will have the tea in order to
prevent the apparition of the sickness.
Our promise to customers :
to offer innovating quality products, that will
increase the skin’s health state and will assure the
comfort and health of people all over the world,
Deniplant is not only a pshysical product but also
a complex concept that needs to be defined carefully.
The corporal components of the product :
*Deniplant and Deniplant Kids are teas made out
of a mixture between medicinal plants and forest
*After the harvest, the plants are dried and
grinded as a powder, packaged in doses of 1 g
each, made of special filter paper
*The packaging is made with 30 doses, in
Corporal components of the product :
*The names of the products are DENIPLANT and
DENIPLANT KIDS, under the license of the TRADE
This trade is registered at OSIM Romania,
having as a base a patent, also registered at
OSIM on my father’s name
*The agreement of commercializing is from the
Ministry of Health and Family
*The instructions of preparing and usage are in
*The price is competitive.
The image of the product :
Motto: “Why go to the doctor’s for any simple
affection, phototherapy provides to the organism
the chance to fight against simple sicknesses
with the help of simple treatments.”
With Deniplant Kids is easier to
prevent the sickness than treat it.
The ones who will invest in
preventing sickness will win also material and
Deniplant Kids will take care that the visits at
the doctors are as rare as possible and only in
order to communicate how healthy we are.
Communications about the product :
In order to keep our health and youth and live
more than the actual age average we should
respect the following statement: ”The human
beings must live in a total harmony with the
nature and strictly respect it’s rules. All
humans must obey nature, not the other way
round » Any delay from this state will ruin
the harmony from the inside and outside of the
human body and that is why sicknesses appear
bringing pain and sufferance.
Deniplant and Deniplant Kids are components of
nature, actioning on the imunitary system and
the cellular metabolism of the child and adult
in order to prevent sicknesses.
Strong points (S)
-The products « Trade Deniplant® proved to have
no real competition on the market
-Introducing on the market a product under
licence, based on a romanian invention patent
-A 100% natural product
-The product can exchange alopath medicines
-Can be used in paralel with naturist
treatements in balnearywatering resorts.
Weak points (W)
-lack of notoriety
-The product is not known in drugsotres and by
-Small capacity of production, in comparision to
the harvested plants
-The lack of a substantial chapter for promotion
-The growing interest of the consumers for
-The lack of products, on the market, that would
eliminate and prevent the intern causes that
lead to the development of different diseases.
-The preference of sickpeople for balneary
watering resorts, for relaxing holidays
-Slackening the power of buying, inflation,
-The aggresive policy of the drug producers that
feel threatened by the development of the
naturist products on the markets.
The advantages brought by this business can be
clearly seen from the financial indicators of the
SUMMARY OF FINANCIAL RESULTS:
The Deniplant Company started it’s activity with a
capital of 300 euro.
In the first month of activity the Company sold 50
products directly to consumers and 100 products to
distributors, the total earnings reached 3026 euro.
The expenses from the first month were 2183 euro, so
the net profit is 843 euro.
In the first year of activity our Company will
manufacture and sell 1500 products, obtaining a net
profit of 3117 euro.
In the third year of existence we plan to
manufacture and sell an amount of 3700 products,
reaching a net profit of 104507 euro.
1. Administration indicators in the first year:
The rotation speed of the circulating assets =3.35
The control of the administrative expenses=87,73%
2. Profitableness pointers:
Net profit margin (Net
profit /Turnover *100) in the first year will be of
10,30% and will reach 52,78% till the
The profitableness of the own capital (Net profit/
Own capital *100) =1122.24%
3. Sensibility pointers:
The profitableness point of the company is situated
to the level of selling monthly at least 50
products. Under this level, the company is not
efficient anymore and can enter a reorganization or
bankruptcy since the fixed expense (one month) are
4. The hazards of the business:
We also took in consideration some of the hazards
that might appear:
The concept of the business is based on an invention
and under exclusive license of the Deniplant Trade
(somehow does not exist, since is under license of
5. Competitive hazard:
Choosing the starting prices, between a maximum and
a minimum. There is a possibility of adjutancy,
according to the sales strategy.
The experience of the leading team is based on
the « know-how » and support from my father ( who
invented the Deniplant products).
The financial increase will be based only from
profits, without any external credits.
The marketing policy:
According to the National Institute of Statistics,
in 2003 the population of the ROMANIA country was:
Total = 21.733.556
The medical statistics from the Ministry of Public
Health say that in our country between 2-4% of the
people suffer of this disease.
So we can take in consideration a sales market
between 652.006 and 869.342 possible buyers.
In our marketing policy we apply « mix
marketing » -product, price, distribution,
promoting, because only a complete collaboration
between these elements can lead to successful
of the product:
-Introducing on the market a product under license,
based on a Romanian invention patent.
-This AIN’T a chemical medicine, it is a tea made of
medicinal plants a 100% natural product.
-The product can exchange allopath medicines.
-Can be used in parallel with other naturist
treatments in balneary-watering resorts.
-Actions in preventing and treating the intern
causes that detach and develop psoriasis.
The price policy:
Deniplant Kids is presented in boxes with 30 doses
each (one for everyday)
Sales price (euro)
27.75 sold directly
16.3777 sold through distributors
The cost of the tea is superior in comparison with
the similar autochthonous products, already existing
on the market, but inferior according to the prices
of the imported products.
The 3% discount of the costs when paying through
bank cards by eliminating the banks and post
In addition to:
The Deniplant Company will launch a club of the sick
people where the members will benefit of a discount
of 10% for the Deniplant products.
On the forum of the company, we will organize
contests, with prizes consisting in Deniplant
It will exist: Deniplant Kids–Social for children
coming from poor families.
The Deniplant Company will develop programs for the
popularization of the information’s about the
medicinal plants, places where the tea will be
served for free.
For making the benefits bigger:
we had in view the externalization of some services
-Harvesting the medicinal plants
-Fabrication of the biodegradable board boxes
-Grinding, dosing and packing the doses of plants.
-Packing in the biodegradable board boxes
Deniplant and Deniplant Kids teas will be made in
drugstores specialized on natural products, the
distribution will be also made through the internet,
with the help of the Deniplant on-line shop .
In this case, the payment of the products will be
made through post, bank or with cards.
The expedition of the products will be made through
the Romanian Post, or any type of fast post.
The position that Deniplant products will reach is
a top one, because in the mind of consumers, the
quality of prevention will be superior in front of
the other products on the market that are used for
healing the already existing disease and not for
The image of the product:
Motto: “Why to go to the doctor’s for any simple
affection, phototherapy helps the organism fight
against simple sicknesses with the help of simple
With the Deniplant products is easier to
prevent the sickness than to treat it.
People who will invest in preventing the
sicknesses will win both mentally and physically.
Deniplant will take care for the visits at the
doctor to be as rare as possible and only to
communicate the excellent health state.
In order to stimulate and satisfy our customers it
appeared the Deniplant Guarantee. After the first
moth of usage, if the customer is not happy with the
results, it will receive back 100 % of the cost.
This way there will be avoided the recasting of the
In order to resolve some of the stages of the
production we have collaboration partnerships with
When the company will have the necessary funding we
will acquire the technology we need in order to
develop all the activity independently.
Growing up the plants and the forest fruits and
harvesting them are realized with external
collaborators, which can become the company’s
We don’t yet benefit from external funding because
we don’t need it. In a change, we need a powerful
partner in order to develop or business to an
The Deniplant ® Company report
Deniplant Power point ppt